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RNI™ or Richmedia Network Infrastructure is Rumble's core technology. It is a digital file management platform that is used to store, manage, retrieve, preview and distribute multimedia files. These multimedia files include video clips, movie frames, audio, animation cells, x-rays, satellite imagery, presentation storyboards, engineering designs, documentation, or any type of digital file. Applications written for and running on the RNI™ platform provide end-users with easy-to-use, cross-platform tools for managing their richmedia files.


The RNI™ technology is based on StudioCentral code licensed from SGI™ (Silicon Graphics Inc). The origin of StudioCentral dates back to 1994, since then there has been 3 major releases of the code. To date there has been over 100 StudioCentral digital asset management licenses across a variety of market segments. The software represents over 600,000 lines of code with significant testing and quality assurance. Licensees include: - University of Texas, Viacom and HBO.

Key Features:
By separating the descriptive information from the content, each can be stored in a way that optimizes its access. For example, the metadata is stored in industry-recognized databases, letting users search the descriptive information for assets that match certain criteria without having to read the content. And, the content can be stored in a variety of devices, including online, hierarchical, and archive storage, enabling efficient use and storage.


Assets in an RNI system have metadata associated with them, but not all assets have content. For example, an asset that is used to group assets that contain different digital formats of the same video content, is a composite asset and may not have content itself. However, the assets that it groups, or points to, do have content. Key features of the RNI™ digital asset management system are:

  • Asset Versioning
  • Unrestricted data modeling
  • Flexible configurations
  • Asset transfer
  • Powerful metadata search
  • Web based administration interface
  • Plugin Integration
  • Automatic asset check-in and cataloging of assets

When assets are checked in, the user can use graphical tools or command-line utilities to enter metadata attribute values, in addition to the ones that are automatically generated during the asset typing process. For example, the user may want to enter keywords, notes for the editor who will be reviewing an asset, or a description of a new version of an existing asset. Once assets are stored in a RNI system, they can be queried, browsed, viewed, retrieved, distributed and transferred and archived.